The Senior Special Assistant to President Bola Tinubu on Media and Publicity, Mr. Temitope Ajayi, has called on Nollywood filmmakers to use their creative works to project positive national narratives that highlight Nigeria’s shared history, triumphs, and identity.
Ajayi made the call in his keynote address at the ongoing 22nd Abuja International Film Festival (AIFF) themed “From Script to Nation: The Role of Film in Shaping National Identity.”
The five-day event, which began on Thursday and ends on Monday, has attracted actors, filmmakers, regulators, and other stakeholders from across the globe.
Ajayi noted that in today’s globalised world, film plays a crucial role in constructing and communicating a nation’s identity. He said Nigerian filmmakers must take advantage of this medium to foster national pride and promote stories that unite the country.
“Film or cinema has become more than just entertainment; it is now a powerful tool for cultural identity, diplomacy, and decolonisation,” he said.
“When we watched American films growing up, they shaped our perceptions of the United States and inspired us to dream of visiting places like New York. That is the power of storytelling.
As filmmakers, we should tell stories that celebrate the best of Nigeria—our heroes, culture, and values.”
Ajayi urged Nollywood to take a cue from Bollywood and Hollywood, which effectively reflect the richness of their societies and promote national pride through storytelling.
He further encouraged Nigerian filmmakers to leverage the industry as a marketing tool for the country’s tourism sector by showcasing its unique landscapes, cultural heritage, and diversity.
“Films influence how people perceive a place. By highlighting Nigeria’s beauty and culture, we can attract visitors and even encourage foreign filmmakers to shoot their movies here,” he added.
Earlier, Temitope Duker, Festival Director of AIFF, described the 22nd edition as a milestone achievement, noting that the festival has grown from a modest beginning into a globally recognised brand.
According to her, the organisers received 1,687 entries from 87 countries, out of which 71 films were selected to screen and compete for awards. The event also features panel discussions and masterclasses.
“For the first time, we are introducing a ‘Special Mention’ category to recognise outstanding films that didn’t make it into the final nominations but deserve acknowledgment,” Duker explained.
The Abuja International Film Festival is one of Africa’s leading film platforms, providing opportunities for collaboration, co-production, distribution, and investment. It is affiliated with prestigious global festivals such as the Durban International Film Festival, Dahlonega International Film Festival, Georgia International Film Festival, and the Commonwealth International Film Festival.
