Nollywood Legend Pete Edochie Joins Rowe Oil as Brand Ambassador


Rowe Oil, a German-based lubricant manufacturer, has made a bold statement in the Nigerian market by signing veteran Nollywood actor, Pete Edochie, as its brand ambassador. This strategic move leverages Edochie’s immense popularity and impeccable reputation to build trust and brand recognition for Rowe Oil products in Nigeria.

The Nollywood legend, known for his powerful performances and commanding presence, embodies the qualities Rowe Oil wants to represent: reliability, durability, and excellence. His image resonates deeply with Nigerians, particularly those seeking high-quality lubricants for their vehicles.

The decision to partner with Edochie reflects Rowe Oil’s commitment to understanding the Nigerian market and its consumers. Nigerians value trust and authenticity, and the actor’s long-standing career and respected image resonate strongly with these values.

“We are thrilled to have Pete Edochie join the Rowe Oil family,” said Mr Okechukwu Benjamin, Managing Director of 9th Integrated Energy Solutions Limited, the official distributor of Rowe Oil in Africa. “His reputation for integrity and excellence aligns perfectly with our brand values, and we are confident that he will help us connect with Nigerian consumers on a deeper level.”

According to Naijassador, this partnership extends beyond mere brand recognition. The actor will actively promote Rowe Oil products through various marketing campaigns and events, educating consumers about the benefits of using high-quality lubricants. He will also participate in social media initiatives, further engaging with the target audience and building brand loyalty.

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Edochie’s endorsement is expected to have a significant impact on the Nigerian lubricant market. Rowe Oil, a relatively new entrant, will gain instant recognition and credibility thanks to his association with the brand. This move could shake up the market, challenging established players and setting a new standard for quality and trust.

The partnership between Rowe Oil and Pete Edochie is a win-win for both parties. Rowe Oil gains a powerful brand ambassador in one of Nigeria’s most respected figures, while Edochie lends his voice to a brand, he believes in. This collaboration has the potential to redefine the lubricant market in Nigeria and set a new standard for brand partnerships in the country.

Who is Pete Edochie?

Pete Edochie is a well-known actor in Nollywood, the Nigerian film industry. Born on March 7, 1947, in Enugu, Nigeria, he has become a respected figure in the world of African cinema.

Early Life

Growing up in a large family, Pete Edochie learned the values of hard work and dedication. He attended primary and secondary schools in Nigeria, where his love for storytelling and drama started to bloom.

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Career Beginnings

The actor’s journey in acting began in the 1960s when he joined the Eastern Nigeria Broadcasting Corporation. His distinctive voice and strong stage presence quickly caught the attention of many. He then transitioned to the theatre, where he honed his acting skills before venturing into the world of movies.

His impact on Nollywood is immense. He gained widespread recognition for his role in the 1987 Nigerian television series, “Things Fall Apart,” based on Chinua Achebe’s novel. This portrayal catapulted him to stardom and established him as one of the industry’s leading actors.

Over the years, Edochie has portrayed a wide array of characters in numerous Nollywood movies. His ability to embody different roles, from wise elders to stern leaders, has made him a versatile and beloved actor. Some of his notable films include “Lionheart,” “The Wedding Party,” and “Violated.”

Philosophical Approach

Known for his deep and resonant voice, Pete Edochie often incorporates wise sayings and proverbs into his roles. This philosophical approach adds depth to his characters and has become a signature aspect of his acting style.

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Family and Legacy

Pete Edochie comes from a family with a passion for the arts. His sons, including Yul Edochie, have followed in his footsteps, becoming actors in their own right. This family legacy contributes to the continuation of the Nollywood legend’s impact on the Nigerian film industry.

Awards and Recognition

Pete Edochie’s contributions to the film industry have not gone unnoticed. He has received numerous awards for his outstanding performances, including the Lifetime Achievement Award at the African Movie Academy Awards.

Beyond his acting career, he is known for his calm demeanour and humility. He often shares insights on life and encourages aspiring actors to work hard and stay dedicated to their craft.


Pete Edochie’s journey from the small screens of Nigerian television to the global stage of Nollywood is an inspiring tale of passion and dedication. His impact on the film industry, coupled with his philosophical approach to acting, has made him a true icon. As he continues to contribute to the world of cinema, his legacy remains firmly embedded in the hearts of fans and aspiring actors alike.


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