Nigeria is not only taking over the global music scene, they have some of the best music video directors inside of Africa! Their music comes to life through beautiful visuals captivating storytelling and unique concepts. Here are six of Nigeria’s biggest music video directors who have worked with some of the biggest artists in Afrobeat and beyond as compiled by Naijassador.
Clarence Peters
Clarence Peters, the godfather of Nigerian music videos, is a veteran in the industry, and a true pioneer. With classic music videos of living legends like 2baba and Psquare in his belt and currently creating beautiful artistic visuals for modern music artists such as Wizkid and Yemi Alade the award-winning filmmaker is certainly breaking new ground. Peters is widely known for having high-quality production, grand sets, and compelling stories that add a layer to the music that they are paired with.
TG Omori
TG Omori who is popularly called “Boy Director” is one of the best talents doing the most in the game. His vivid, colourful and eccentric style – taking in performance art and animation – is displayed in blockbuster clips for artists such as Burna Boy, Olamide, and Naira Marley. The fact that Omori can encapsulate the spirit of a song and use it as the central theme for a visually rich experience, has made him a favourite with A-list artists
Meji Alabi
Meji Alabi is a director with a certain level of sophistication to his work. Having worked with Davido, Tiwa Savage and Simi he has proven to deliver videos that not only look good but come with a content theme. The power of Alabi’s storytelling in action is what draws so many artists to his directing sensibilities when it comes to flexing their music through visuals.
Dammy Twitch
If you’ve watched a music video showcasing fancy locations, stung media, and even high-energy choreography, then there’s a high probability that Dammy Twitch was the guy behind the lens of the camera. Never one to rest on his laurels, this high-energy Director embodies the fast-tempo, action-packed high-energy style of Afrobeats phase. Working alongside the pro, Twitch’s work alongside Davido, Wizkid and Mayorkun became quickly recognized stateside over the past few years, with the videos showing that he is a filmmaker who offers a genuine visual spin on today’s scene.
Sesan Ogunro
Sesan Ogunro, also known as Sesan, is a multi-talented director who has worked across film, television, and music videos. His work is characterized by its cinematic quality and focus on storytelling. He has directed videos for international artists like Jidenna and Wale, while also collaborating with Nigerian stars like Asa and Adekunle Gold. Sesan’s ability to blend international aesthetics with Nigerian cultural elements makes him a director who can resonate with audiences worldwide.
Unlimited LA
A household name in Nigeria, Unlimited LA is a director known for his collaborative spirit and ability to bring an artist’s vision to life. He has directed countless music videos for some of the biggest names in Afrobeats, including Olamide, Phyno, and Timaya. Unlimited LA’s versatility allows him to work across genres, from energetic street anthems to soulful ballads. His dedication to his craft and his strong relationships with artists have made him a major force in the Nigerian music industry.
Conclusion
These six directors represent just a fraction of the talented individuals shaping the visual landscape of Nigerian music. Their creativity and dedication to their craft are not only elevating the industry but also showcasing Nigerian artistry to a global audience. As Afrobeats continues to take the world by storm, these visionary directors are sure to be at the forefront, translating the vibrant sounds of Nigeria into unforgettable visuals.
Written by Sarah Aboje
