In the fast-evolving digital landscape, instant messaging platforms have become an essential part of communication in Nigeria.
According to a 2023 report by the Federal Competition and Consumer Protection Commission (FCCPC), certain platforms stand out as the most preferred for instant messaging among Nigerians.
Here’s a breakdown of the top choices:
- WhatsApp: 60%
Leading the pack by a significant margin, WhatsApp is the most preferred instant messaging platform in Nigeria, used by 60% of the population. Its popularity can be attributed to its user-friendly interface, end-to-end encryption, and features like group chats and voice/video calls, making it a go-to platform for personal and business communication.
- Facebook: 30%
Facebook Messenger is the second most preferred platform, favored by 30% of users. Despite being originally a social media platform, Facebook’s messaging service remains a key tool for communication, especially among older demographics and those who are deeply integrated into the Facebook ecosystem.
- Instagram: 4%
Instagram, primarily known for photo and video sharing, comes in third with 4% of Nigerians using it as their preferred messaging platform. Its direct messaging feature is particularly popular among younger users who are active on the platform for social networking.
- Twitter: 2%
Twitter, with 2% preference, serves a dual purpose for users—microblogging and instant messaging. Although it’s not primarily an instant messaging platform, its direct messaging feature is utilized by users who engage in conversations sparked by tweets and trends.
- TikTok: 2%
Also with 2%, TikTok is increasingly being used for messaging, especially among the younger generation. Known for its short-form video content, TikTok’s messaging feature is often used to share content and engage with followers.
- LinkedIn: 2%
Rounding out the list, LinkedIn is preferred by 2% of Nigerians, particularly professionals who use it for networking and career-related communication. Its messaging service is crucial for maintaining professional relationships and discussing business opportunities.
Conclusion
The section of instant messaging in Nigeria is dominated by WhatsApp, which is far ahead of other platforms in terms of preference.
However, platforms like Facebook, Instagram, and Twitter still play significant roles in specific user demographics.
As digital communication moves to evolve, these platforms may see shifts in their user base and usage patterns, but for now, WhatsApp remains the undisputed leader.
