Online Freelancing May Become The Future Of Work In Nigeria
Many technology experts believe that Nigeria should embrace the global trend of
more tasks and recruitments being delivered via the internet. More service
marketplaces are emerging globally and in Nigeria to reinvent the approach to
hiring artisans, professionals and getting clients. A whole one third of the
American workers are freelancers according to a recent survey.
Today, services marketplaces have expanded into a wide variety of offline
service providers like plumbers, carpenter, mechanics, nannies, home coach,
dancers, caterers, bouncers and lot more. This myriads of marketplaces both old
and emerging, especially the Nigerian start-ups, face a great deal of challenges
ranging from slow adoption, dotcom apathy and must raise a lot of capital to both
scale and communicate their value proposition, so isn’t surprising that it has
taken a little longer for the marketplaces to really grow both in Nigeria and in
On the other hand, many especially a huge chunk of the middleclass and those
in the upper echelon are beginning to believe that the hiring and freelancing is
ripe for new business models that aggregates the contacts of different providers,
sorts them properly with a usable interface, has an effective verification system
and guarantees service quality, speed and best value for money. This is needed
to fight the huge frustration caused by skill drought, high pricing and a plethora of
challenges related with search and transactions in Nigeria.
This work-related marketplace can be broadly divided into jobs/recruitment and
service marketplaces, with the founders attempting to make it easier for
employers to find employee and for clients to find service providers at a reduced
Almost a hundred of service marketplaces have been been popped up globally,
including fiverr, seoclerks and job sites like CareerBuilder, Indeed, Job.com,
TheLadders, Robert Half, LinkedIn, Glassdoor, Monster.
Findworka is the first in Nigeria to boldly attempt to crack jobs and services as an
integrated whole. Findworka was launched in 2016 by developer cum
entrepreneur Dele Bakare. Findworka has officially announced plans to be a full
service hiring and gig marketplace, and earlier this year the Lagos-based
company applied to become a licensed recruiter and service-platform business in
Dele Bakare, the founder of Findworka; have said that they chose the name for
the business because it represents the intention of most individuals and
organizations on the internet- people need the right people to do their tasks for
them quickly at the best price.
In an interview with Punch, the startup’s founder and Chief executive explained
how Findworka plans to massively cut the time wasted in searching for the right
artisans and professionals by maintaining and growing the largest database of
service providers anywhere in Nigeria that is readily available via the internet.
With a reliable verification and monitoring system where consistently people can
get excellent service, the startup seems to be confronting headlong the biggest
problem with this model- trust. Dele like many other Nigerian tech founders are
very bullish about the online freelancing industry and are convinced that with the
right combination of excellent companies, improved infrastructure and more
investment capital, more work naira will be transacted online in the nearest
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