Nigerian Singer Ruger Denounces “godfatherism”

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Nigerian singer Ruger, known for his hit song “Asiwaju,” has made a bold statement, shaking off the shackles of “some godfather” and declaring 2024 as the year of self-reliance. This move signifies a shift in the landscape of the Nigerian music industry, where established figures often play a significant role in launching and guiding young artists.

According to Naijassador, this announcement came days after the singer parted ways with Jonzing World, a record label co-founded by D’Prince, the younger brother of music mogul Don Jazzy. While neither party has disclosed the details of the separation, Ruger’s subsequent freestyle titled “Blownboy” leaves little room for ambiguity.

“I denounce every loyalty to some godfather, this year I’m

about me,” he sings, asserting his newfound independence and determination to chart his course.

This declaration has sparked mixed reactions. Some fans applaud his courage and ambition, celebrating his decision to take control of his career. Others express concern, wondering if he can navigate the industry’s complexities without established support.

The artist’s move reflects a growing trend in the Nigerian music scene. More young artists are seeking autonomy, fueled by the rise of digital platforms and changing consumption patterns. Platforms like Spotify and Apple Music offer direct access to global audiences, bypassing traditional gatekeepers.

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However, the path to independent success is not without its challenges. Building a strong support team, securing distribution, and navigating marketing and promotion requires significant resources and expertise.

Only time will tell if Ruger’s gamble pays off. His talent and charisma are undeniable, but the music industry is a relentless game. Whether he thrives or stumbles, his decision highlights the evolving dynamics of power and independence within the Nigerian music scene, paving the way for a generation of self-made stars.

Who is Ruger: The Rising Star of Nigerian Music?

In the ever-evolving landscape of Nigerian music, one name that has been creating ripples and capturing the attention of fans worldwide is Ruger. Born Michael Adebayo, this talented singer, songwriter, and performer is making a name for himself with his unique sound, charismatic presence, and authentic storytelling.

Early Life and Musical Journey

Ruger’s musical journey began in the vibrant city of Lagos, Nigeria. Raised in a household where diverse music was appreciated, he developed a passion for creating melodies from an early age. His musical influences span genres and this eclectic taste is evident in the richness of his musical creations.

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He catapulted into the limelight when he signed with Jonzing World, a record label affiliated with Mavin Records, in 2020. This collaboration marked a significant turning point in his career, providing him with a platform to showcase his talent to a global audience.

Debut Single “Ruger”

In February 2021, Ruger dropped his debut single titled “Ruger,” which not only shares its name with the artist but also serves as an introduction to his distinctive style. The track, a fusion of Afrobeat, dancehall, and trap influences, quickly gained traction and showcased the singer’s ability to seamlessly blend genres.

Following the success of his debut single, he released his debut EP, “Pandemic,” according to Naijassador in March 2021. The project comprises six tracks, each offering a glimpse into his musical versatility. From the infectious beats of “Ruger” to the melodic storytelling in “Bounce,” the EP establishes Ruger as an artist with a fresh and dynamic approach to music.

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Musical Style and Influences

Ruger’s music is a melting pot of influences, drawing from the rich tapestry of Nigerian sounds while incorporating global elements. His ability to infuse Afrobeat with dancehall, reggae, and trap sets him apart in the industry. The result is a sound that resonates with a diverse audience, reflecting the global appeal of contemporary African music.

In a short span, he has managed to carve out a niche for himself in the competitive Nigerian music scene. With his magnetic stage presence, emotive vocals, and genre-defying approach, he has become a favourite among music enthusiasts. As he continues to refine his craft and experiment with sounds, Ruger’s future in the industry looks promising.

Conclusion

Ruger’s rise to prominence is not just a testament to his musical prowess but also a reflection of the evolving dynamics within the Nigerian music industry. As he navigates his musical journey, he is undoubtedly a force to be reckoned with, contributing to the ever-expanding mosaic of Afrobeat and leaving an indelible mark on the global music landscape.

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