Nigerian Afrobeats star Joeboy, known for hits like “Sip (Alcohol)” and “Baby,” has embarked on a new chapter in his career. After a successful five-year run with Mr Eazi’s Empawa Africa label, Joeboy has announced his departure and taken a bold step: launching his record label, Young Legend, in partnership with global music giant Warner Music. Reports gathered by Naijassador was that the official announcement of Joeboy’s exit from Empawa Music was made on February 2nd, 2024.

This strategic move marks a significant turning point for the 26-year-old artist. Under Empawa, Joeboy solidified his place in the Afrobeats scene, releasing two acclaimed EPs, two albums, and numerous hit singles that amassed over 2 billion streams.

Now, with Young Legend, Joeboy takes the reins as CEO, shaping his artistic vision and fostering the next generation of Afrobeats talent. Deola Jaiyesimi joins him as Head of Label, bringing industry expertise to support the venture’s growth.

The partnership with Warner Music further elevates Joeboy’s global reach. As Warner’s newest flagship artist from Africa, he joins a roster boasting superstars like Ed Sheeran, Cardi B, and Burna Boy. This collaboration opens doors to international audiences and resources, propelling Joeboy’s music to new heights.

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The news was met with excitement from fans and industry insiders alike. Joeboy’s talent and entrepreneurial spirit are widely admired, and many see Young Legend as a game-changer for the Afrobeats landscape.

Fans can expect a continued stream of music from Joeboy, potentially with renewed creative freedom under his label. Young Legend also promises to introduce fresh Afrobeats talent, diversifying the scene and fostering collaborations.

While details remain under wraps, one thing is certain: Joeboy’s journey is far from over. With Young Legend and Warner Music by his side, he is poised to become a global force in Afrobeats and beyond. Joeboy’s first release under Young Legend and Warner Music is yet to be announced.

Who is Joeboy?

In the vibrant tapestry of Nigerian music, one name that resonates with melody, rhythm, and heartfelt lyrics is Joeboy. Born Joseph Akinwale Akinfenwa, this young artist has swiftly become a musical sensation, capturing the hearts of fans not only in Nigeria but across the globe. Let’s take a closer look at the rising star known for his soulful tunes and infectious energy.

Early Beginnings

Joeboy’s journey into the world of music began at the university, where he discovered his passion for creating melodies. His big break came when he caught the attention of Mr. Eazi, a prominent figure in the Nigerian music scene. Recognizing Joeboy’s raw talent, Mr. Eazi signed him to his record label, emPawa Africa, providing a platform for the young artist to showcase his musical prowess.

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In 2019, Joeboy catapulted to stardom with the release of “Baby,” a song that quickly became an anthem. Its infectious beat, coupled with Joeboy’s soulful voice, made it an instant hit not only in Nigeria but across the African continent and beyond. The music video for “Baby” amassed millions of views, cementing Joeboy’s status as a rising star.

Following the success of “Baby,” Joeboy continued to serenade fans with a string of hits. Songs like “Beginning,” “Don’t Call Me Back,” and “All for You” showcased his versatility and ability to connect with diverse audiences. His music is a fusion of Afrobeat, R&B, and pop, creating a signature sound that sets him apart in the industry.

In 2021, Joeboy took a significant step in his musical journey with the release of his debut album, “Somewhere Between Beauty & Magic.” The album features a collection of tracks that explore themes of love, self-discovery, and the complexities of relationships. Each song reflects Joeboy’s growth as an artist and his commitment to delivering music that resonates with listeners on a profound level.

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Global Recognition and Collaborations

Joeboy’s impact extends beyond the borders of Nigeria. His talent has caught the attention of international audiences, leading to collaborations with artists such as Kwesi Arthur and Major Lazer. These collaborations not only showcase his ability to seamlessly blend his style with diverse sounds but also highlight the global appeal of Nigerian music.

He is not just a musician; he’s a cultural influence. His fashion-forward style and charismatic presence make him a trendsetter among the youth. Additionally, he uses his platform to address social issues, promoting positive messages and encouraging his fans to chase their dreams.

In Conclusion,

As Joeboy continues to make waves in the music industry, the future looks exceptionally promising. His dedication to crafting soul-stirring tunes and his ability to connect with a broad audience positions him as a musical force to be reckoned with. Whether he’s singing about love, life, or societal issues, his authenticity and musical brilliance shine through, making him a beacon of inspiration for aspiring artists and music lovers alike.


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