At the comfort of your home, whatever you want and need can be brought to your doorstep. You don’t have to visit your bank to make any deposit for the product and service you’re buying.
The emergence of e-commerce platforms in Nigeria has helped many people get all that they need to survive especially during this pandemic – with the increasing requests for sanitizers and other PPE materials to stay safe.
Globally, people have turned to online platforms, purchases that were made physically are done online. Essentials in the kitchen can be bought online without breaking a sweat. Information technology has advanced so much that it has changed the way we communicate and information can be gathered anywhere.
The advent of this varied platforms has brought about a digital challenge for those who just want to start. To be a strong force in the digital space is not something that can be achieved overnight. Notwithstanding, the amount of transaction that has occurred on various e-commerce platforms have skyrocketed over the years. This because, you can now find whatever you need in the digital space – also, they can find you.
According to Statista, Nigerians purchased more in the clothing category from May 28th to June 15th on various e-commerce platform as show below:
This just shows the power of e-commerce in our society today. E-commerce is more than just selling, logistics plays a key role in every establishment. This is a major part that has crippled many businesses in Nigeria today. Global giants like Amazon are well aware of the challenge. Since Amazon’s inception, it has built a strong business on the back of data-driven insights that enables it to scale retailing successfully.
Amazon’s business is powered by algorithms that can scan buying patterns to adjust what the company stocks in its warehouses, which locations to stock in and the fastest way to deliver it.
So customer fulfillment is a priority.
Build Trust For Growth
E-commerce companies have the better chance to grow a big enough customer base, reaching several markets rather than holding on to one. For you to reach that market, you have to build trust. No one buys without trust.
Companies can build trust via social media platforms, quick resolve of complaints, prompt delivery and exact order being delivered. We live in a trust challenge society and that will not change over night but it is always good to try.
Searching for things to buy online scan be a real tough nut to crack sometimes. People have varied wants and they need to be able to get it online. After all, the internet has positioned itself as an harbinger of goods and services. A major player in this regard is Traders of Africa, who have championed being the marketplace for African products. That ranges from cashew, charcoal, palm kernel nut, bamboo product, soy beans, textiles and leather, table ware and many more. They also have a platform called SourcePro. With Source Pro, you can request for what you want in the marketplace and have them delivered to you at the comfort of your home.
E-commerce companies have a lot to do in terms of building trust both online and offline. The usual tale of what I ordered and what I received should be tackled. Buying and selling online has come to stay and that has brought a major boast. It is time we re-invent e-commerce for Nigeria and Africa as a whole, let’s shift our attention to what we produce,our contents and our services.