Nigerian music veteran Innocent Idibia, popularly known as 2Face has claimed that there is no such thing as a ‘wack’ artist.
While speaking on growth and acceptance in the music industry, the 50-year-old artist explained that songs are meant to evoke emotions. He added that the success of an artist or a song boils down more to the marketing and promotion of the song.
“Every music is tailored made to evoke an emotion, to create a spirit. There is nothing like a wack artiste. That is why many of the so-called wack artists are more bankable than the talented ones. Because they understand that it is not the art itself, it is the marketing of that art. No matter how talented you are or how sweet your music is, there is no music that everybody likes. Everything is narrowed down to the marketing, promotion and the business. It is only those who resonate with your music that will like it naturally,” 2Face stated.
