Here is a step-by-step guide on how to start a popcorn production business in Nigeria. Here you find the motivation, business feasibility, tools you’ll need to succeed as well as marketing strategies.
Starting the popcorn production business is a lucrative and profitable venture to do in Nigeria. The good thing of this business is that it can be started on a small scale with little capital although starting on a large scale will give better chances of greater profits in the near future.
Popcorn is a favorite snack for most people and is sold almost every where and this is a product that if properly planned, managed and marketed can go on to be a long lasting business with a lot of profits being made.
Reasons Why Popcorn Production Business is Good
- Popcorn is in High Demand
Popcorn is a snack and meal that is liked by people and eaten a lot by people. This is a snack and meal sold almost every at markets, malls, super markets and even on the streets which goes a long way to show how popular popcorn is.
- A Product That Cuts Across All Ages
Popcorn is a snack that can be eaten by any body. Most times there are snacks considered meant for children more than adults, but this is not the case with the snack popcorn. It is a favorite for adults and children young and old as it can be taken any time and eaten any where.
- Used For Occasions and Leisure
Considering that Nigerians are generally fun loving people and love celebrations and events, a lot of ceremonies and occasions take place regularly.
There are events were popcorn is served as part of the snacks at parties. Also people use it as a form of snack to relax when they are doing recreational activities or doing their hobbies or having fun and hanging out with friends at the beach or movies.
- Materials are Available
The major material involved in the business of producing popcorn is corn. A business that has its raw materials readily and easily available has a great chance of being successful as this helps in reducing cost of production when starting.
For those who are concerned that starting this business will require a lot of money do not need to be worried as this business can be done with little capital.
Also on the issue of space, you may not need to get a space or location immediately as you can start the business right from your home by creating space within your home.
Basically you can start small and gradually grow the business over time.
Requirements to start Popcorn Production Business
- Training and Acquiring Knowledge
Before starting the business you have to make sure you are familiar with the process of making popcorn. The only way to achieve this is to learn the process of making popcorn. This can be done by attending training schools who will take you through the process.
If you do not have enough money to go for the training, you can get someone to take you through the process at their own time and pace.
- Choose a Good Location
Very important for any business and is not different for a popcorn business. When looking for place to site your business make sure it is a place where a lot of people are available and around.
You can site it where a lot of activities are going on like near markets or schools or business centers and major bus stop centers.
This is a business that can also be located in places that have few activities going on like residential areas especially if there is no competition, just make sure there are people around in their homes or work that will be available to patronize you.
Popcorn Maker Machine
This is the machine that helps in making and producing the pop corn. You can buy one for a start and as the business grows and customers increase you can add another machine.
When choosing the machine to buy, try and get the machine that can make and produce salt and sugar popcorn at the same time as this will add variety to your business.
Also when buying the popcorn maker machine try and choose the machine that can work with and without power supply. There are some of the machines that use gas. This is important as such machines that use gas will be needed when power is not available.
- Raw Materials and Ingredients
The major material for popcorn making is corn. When obtaining your corn, try and get the corn that is sweet as this helps in the production process. Also go for the corn that is a bit wet as this also makes the popcorn produce come out good for consumption.
Other materials needed include butter, sugar, salt, containers mixers and others.
Marketing Strategy for Popcorn Sales
You can market and advertise the business by creating flyers and brochures to introduce the business. You can tell friends and families who can refer people to your business.
Also when the business expands you can get sales boys and girls who can help you sell the products at centers such as shopping malls to increase your revenue.
Another means of promotion is that when packaging the popcorn you can print or label your package with your name and address and other contact details for people interested to easily reach and patronize your business.
Before starting the business make sure you conduct a feasibility study and register the business as well as meet all the requirements of the government as this will help ensure a smooth start for the business.